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Travel Alberta

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Brookfield

Alterra

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Pursuit

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Husky

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DIRTT

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Shaw

ATCO

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Calgary Stampede

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Glassdoor

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Spud

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SMART

Tourism Calgary

Benevity

Dialog

Our Clients

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Our clients have diverse backgrounds and needs. But they all need to forge meaningful human connections. That's where we come in. View our work here.

Our Work | Featured Projects | Evans Hunt

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Our Work

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Our job was to support an eCommerce launch, but it soon became clear that wasn’t a simple task. The Ikon site needed new everything, from a broader audience to point-of-sale functionality. It also needed to be a central hub for Alterra's owned and partner destinations.

The summit of digital experience

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Most eCommerce sites aspire to be frictionless. We set out to create one that delivered a shot of adrenalin on the way to the checkout. We made sure skiers and boarders knew the Ikon Pass was the most flexible product out there. The site included product pages with full cart functionality, a comparison tool and interactive maps.

A site that supports all users

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When eager riders started receiving their Ikon Passes, we launched a digital campaign. It showcased a series of adventures and road trips that showed what “all-access” means. We continue to work with Alterra to refine the site. As for the pass, it’s still setting industry standards and now gives outdoor adventurers access to 44 destinations worldwide.

An ongoing relationship

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An Ikon Pass sits beside a tablet displaying the Ikon website

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Ikon Case Study Banner Image

When the Ikon Pass was introduced in 2018, it was revolutionary. Alterra Mountain Company was offering an all-access pass valid at 32 destinations across North America. Alterra also needed a revolutionary approach to eCommerce.

Alterra Mountain Company needed an outstanding eCommerce experience for their Ikon Pass. Learn more about our work with Alterra here.

Our Work | Ikon Pass | Evans Hunt

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Ikon Pass

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At first glance, Pursuit is simply a stunning collection of connected brands: tours, hotels and activities that make for hyper-local and hyper-personal vacations and getaways. But it takes dedication and countless hours of drawing insight from research to map the journey of our customers. This labour of love falls to a dedicated client and creative team that takes a very personal interest in the individual brands and the guests. It’s really no surprise that we often find ourselves transformed by the very experiences we bring to life. 

Meeting the needs of guests

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We created an endorsed brand model that allowed us to maintain the important character of locally-focused sub-brands within the clean, flexible lines of the Pursuit master brand. By celebrating the cultures, preserving the geographies and drawing out the activities unique to each Pursuit region, we built and filled out a framework within which to align sub-brands to the parent.

Our dedicated team centres everything around Pursuit’s customer journey, creating brands and experiences that answer to guests’ needs at every touchpoint.

A constellation of brands

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By embracing its local differences and leveraging the credibility that comes with the endorsement of a large, multinational brand, we enabled Pursuit to celebrate the authentic spirit of its iconic destinations and, more importantly, to share that spirit with their guests across all geographies. 

Local knowledge meets a global brand

Visitors enjoy the Columbia Icefield Skywalk outside Jasper


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What began as an exercise in developing Pursuit’s brand architecture soon grew to an examination and reinvention of their business model. As an organization “obsessed with the guest,” Pursuit sought new and more meaningful ways to connect guests and experiences. As their partners, we continue to help them put customers at the centre of every decision, every day.

Pursuit offers inspiring adventure travel experiences in iconic locations such as Alaska and the Canadian Rockies. Learn more about our work here.

Our Work | Pursuit | Evans Hunt

Visitors enjoy Pursuit’s Columbia Icefield Skywalk outside Jasper


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For almost 90 years, the People’s Choice Beef Jerky shop has been run from the same street in Downtown Los Angeles. Even after four generations, the philosophy behind the brand hasn’t changed: People’s Choice is made with purpose. Our challenge was to increase overall online sales with an engaging eCommerce experience, while positioning People’s Choice as a lifestyle brand that goes beyond jerky.


An established brand in need of an eCommerce boost

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Our first step was to make it easier for customers to easily browse and purchase People’s Choice product. Using an integrated Shopify solution, we created a CTA-driven shopping experience for users that was both functional and responsive. This created multiple online sales channels and integrated with their in-store POS system, providing a more streamlined sales process. People’s Choice’s newfound ability to better track and organize sales has not only streamlined the way they do business, but also how their customers shop. 

Streamlining the sales process

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The recent campaign to celebrate National Beef Jerky Day in the US needed to drive sales and grow the brand’s fanbase in a fun and engaging way. Cue Beefzilla’s Big LA Adventure—the brand’s beef jerky-loving mascot making her way through the city with jerky and merch in-claw. Leveraging their social media, website, and newsletter, People’s Choice was able to successfully create a sense of fun and community (while being mindful of current COVID-19 social conditions) and increase overall sales by over 1000% during the campaign period.

A monster campaign

A woman holding a bag of People’s Choice beef jerky in one hand while flashing the peace sign with her other hand.

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People’s Choice Hero Banner

Balancing heritage with innovation, we worked with People’s Choice Beef Jerky to create an eCommerce experience that redefined their business. The once small operation has maintained all the traditions that make their jerky unique and delicious while forging ahead digitally to maximize sales across three countries.

Click here to learn more about our work with People’s Choice Beef Jerky.

Our Work | People’s Choice Beef Jerky | Evans Hunt

A woman holding a bag of People’s Choice beef jerky in one hand while flashing the peace sign with her other hand.


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People’s Choice

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We’re currently working with Shaw’s Digital Team across a number of areas to speed up the time to market for new products and to improve the customer experience across the board. The key to all this is a seamless integrated process that includes usability testing and evaluating existing site components on a regular basis. To pull that off, we sent some of our best people to work at Shaw.

Delivering continuous improvements

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Embedding our team with the Shaw team let us increase their capacity, specifically in the areas of strategy, UX, design and experience management. We’re looking to create value for customers by improving their experience on the site. We’re making it easy for them to find the services they want and to keep up with changing offerings.

Our team, their team, new team

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Our research and usability testing identify pain points in the customer journey. New site components and design innovations that make life easier for customers are then introduced. In turn, these are tested and tweaked. And then we pore over the data and analytics. Early on, it became clear that customers were better able to find and purchase what they’re looking for on the site. And that makes life easier for Shaw.

Streamlining the customer experience

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In the course of our 10-plus-year relationship with Shaw, we’ve learned the communications industry is in continuous flux. We’ve helped the provider of cable TV, internet and mobile keep up with new technology and consumer demand. Along the way, we’ve developed a great working relationship that places collaboration at the forefront of all our projects.

Over the course of our 10-plus-year relationship with Shaw, we've helped them to keep up with new technology and consumer demand. Learn more.

Our Work | Shaw | Evans Hunt

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In the course of one-on-one interviews with DIALOG employees and clients it became clear that the best way to support reach and engagement was to tell the DIALOG story simply and forcefully. That story is woven from several threads: people, culture and design practice. If we could bring each of those to life, we could educate, inspire and reinforce DIALOG’s central mission.

It begins with research

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The interviews also informed personas for the key audiences we’d identified: prospective clients and prospective talent. By showcasing DIALOG’s process and people as well as the finished projects we could foreground DIALOG’s vision and multidisciplinary approach. And it all needed to be presented clearly and elegantly. (We’re pretty big believers in the power of design ourselves.)

Finally, we gave DIALOG the tools to track and measure site performance against key metrics with the goal of better understanding how key audiences use the site.

Bringing a vision to life

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We launched the new site in April 2020, and the early results have been gratifying. We’re seeing improved year-over-year engagement among new users and key audiences compared to the previous site, including:

- 86% increase in average session duration
- 57% increase in average page views per session
- 254% improvement in sessions viewing Careers content
- 302% increase in new users viewing Careers content

The payoff

A video still from the Dialog website that shows waving grass against the foundation of a building.

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Rendering of a project by the architecture firm Dialog


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An office building designed by Dialog lit up at night.


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DIALOG is a design practice with a simple mission: use great design to change the world. When they asked us to create their new website, we knew they didn’t need a trophy case that highlighted completed projects. They needed a tool that furthered the firm’s vision and inspired prospective clients and employees.

DIALOG is a design practice with a simple mission: use great design to change the world. Learn more about our work with DIALOG here.

Our Work | DIALOG | Evans Hunt

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DIALOG

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Over the years, we’ve helped ATB create content across all its channels and business units. One of our earliest jobs was to create a content strategy to ensure ATB was using the right channels to deliver the right messages to the right audiences (internal and external). It was a great gig because it gave us a close look at all aspects of ATB’s operations.

Getting the content right

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Subsequent engagements have seen us draw on and further that knowledge. Most significantly, we helped ATB re-envision its business banking experience. We collaborated with internal teams on primary research, rapid design labs and extensive prototyping that we tested with customers. The result was a host of new features that met the changing needs and expectations of those customers.

Helping businesses do their banking

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We drew on our experience-design expertise to help ATB make decisions about its branches. Site visits and extensive interviews with staff and clients led to a detailed understanding of customer journeys and what makes up an exceptional branch experience. We also created a service blueprint and a portfolio of branch formats to guide ATB’s decision-making.

Branching out

An illustration of a screen from the ATB website that offers help with creating household budgets.

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ATB Hero Banner

A goat slides out from behind a phone, a loonie float over top and hearts float out of a savings jar.

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ATB has been a part of Alberta for more than 80 years. In the course of its history, the financial institution has evolved. But as technology transforms banking, the pace of change has accelerated in recent years. In collaboration with ATB, we’ve taken on a number of tasks to position the firm at the forefront of a changing industry.

In collaboration with ATB, we've taken on a number of tasks to position the firm at the forefront of a changing industry. Learn more about our work here.

Our Work | ATB | Evans Hunt

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Glassdoor Animated Screen Scroll

Glassdoor must both respond to and anticipate users’ needs. That’s the big strategy. To get there, we devise an array of tactics. Some of these are quick wins like improving site navigation. Others are more involved, like improving the quality of leads employers receive. We’ve also worked to balance personalization and privacy for job seekers.

Strategy meets tactics

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Research is the key to everything we do. In the wake of Black Lives Matter, we determined how companies could best explain what they were doing about diversity and inclusion. When COVID-19 devastated the job market, searches often returned no results. We led a redesign to ensure the results page offered options in nearby locations or other lines of work.

Follow the user

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As a result of our efforts, average time spent on the site has increased, bounce rates have tumbled, and the site supports users through all stages of their journey. Better still, Glassdoor has become a trusted partner to employers and job seekers. It’s become a job site with a heart.  

The heart of the work

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A job recruitment website has to serve both employers and job seekers. Over the years, we’ve helped Glassdoor strike this tricky balance. We’ve prototyped and evaluated new components, proposed and tested site improvements and ensured the company could adapt to changing times.

As one of the fastest growing jobs and recruitment sites, Glassdoor needed help redesigning their B2B employer site. Learn more about our work here.

Our Work | Glassdoor | Evans Hunt

Three screens from the Glassdoor web site detail how it helps employers find employees and how people can use it to find work.

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Brookfield Case Study Slider

Brookfield Residential Properties (BRP) is a leading North American land developer and homebuilder in 13 major markets. The homebuyer journey is long, complex and seasonal. Our challenge was to continuously ‘fill the funnel’ of awareness and quality sales leads via their digital properties.

Developing better leads

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We started, naturally, with detailed homebuyer journeys to inform a Program Plan that aligned with BRP’s business objectives and was a tactical roadmap to evolve their digital properties. It addressed content development and distribution, SEO, SEM, paid ads, organic social media and measurement.

We created content to guide homebuyers through the complexities of new home purchase and build, and inspired them to choose a BRP property. Measurement incorporated digital analytics and ad data with CRM and sales data. We also collected in-person traffic data and made campaign adjustments based on real results.

Getting into the heads of homebuyers

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Despite disruption to business and budgets due to COVID-19, in Q1 and Q2 we’ve helped grow traffic to Community websites by 14% (Calgary) and 25% (Edmonton) compared to the same period in 2019. Online leads for Brookfield’s Communities have grown exponentially, and lead form conversion rate has improved by over 1,500%. 

Virtual traffic and real leads

Residents walk along a pathway in a new Brookfield community on a summer day.

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Digital channels play a large role in the homebuyer journey, and we aimed to maximize opportunities at each touchpoint in Brookfield Residential’s sales funnel. This required a whole lot of understanding and empathy when it came to homebuyers and their path through a sometimes daunting process.

Click here to learn more about our work with Brookfield Residential.

Our Work | Brookfield Residential | Evans Hunt

Residents walk along the pathway of a Brookfield community on a summer's day.

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DIRTT is a highly innovative company. So innovative in fact, that they were having a hard time actually articulating to the public what it is they did. DIRTT, which stands for “Do It Right This Time”, is all about sustainable interior construction with the help of technology and a passionate, knowledgeable team. What began as an ask to create a digital strategy that would enable them to properly communicate their brand and value proposition, quickly turned to a conversation about their primary digital resource - the DIRTT website. 

Surfacing the value proposition

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We helped innovative design and technology company DIRTT get to the root of why they do what they do (and how they do it) and translated their key difference into an immersive online experience. 

Ikon Pass

Pursuit

People’s Choice

Shaw

DIALOG

ATB

Glassdoor

Brookfield

DIRTT

Bad Coffee

AuArts

Calgary Public Library

Servus

Sky Lagoon

CMH

AFWI

Open Top Touring

FlyOver

Our Clients

We keep good company.