Ikon Pass

Destination Pass, Recreation, Adventure

When Alterra Mountain Company introduced its Ikon Pass in 2018, it changed the ski industry. The multi-resort pass was a revolutionary product that demanded a revolutionary approach to ecommerce.

https://www.ikonpass.com/external link iconexternal link icon
Key Services
Web design and devlopment
Experience design
Creative services

The summit of digital experience

Our job was to support an ecommerce launch, but it soon became clear that wasn’t a simple task. The Ikon site needed new everything, from a broader audience to point-of-sale functionality. It also needed to be a central hub for Alterra's owned and partner destinations.

We created a site that delivered a shot of adrenaline on the way to the checkout.

A site that supports all users

Most ecommerce sites aspire to be frictionless. We set out to create one that delivered a shot of adrenalin on the way to the checkout. We made sure skiers and boarders knew the Ikon Pass was the most flexible product out there. The site included product pages with full cart functionality, a comparison tool and interactive maps.

The ikon Pass website displayed on a smartphone
A page from the Ikon Pass website that details iconic road trips
The website page that allows users to download the Ikon Pass App displayed on a smartphone

An ongoing relationship

When eager riders started receiving their Ikon Passes, we launched a digital campaign. It showcased a series of adventures and road trips that showed what “all-access” means. We continue to work with Alterra to refine the site. As for the pass, it’s still setting industry standards and now gives outdoor adventurers access to over 50 destinations worldwide.

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