Calgary Public Library
Calgary’s new Central Library opened in November 2018 to great acclaim and great hordes of people. As gratifying as the reaction was, the gleaming new building needed a new website that also boasted exceptional design and efficiency.https://calgarylibrary.ca/
A new website for a new mission
The CPL needed a digital strategy that supported its new, inclusive vision. It wanted to boost meeting-room bookings, enrolment in library programs and use of digital resources. It needed a site that was easy to use and navigate, built on a flexible CMS that could support the library as it evolved. And it was all needed in 100 days.
Prototype, test and refine
Our data analysis revealed a site that saw a lot of traffic but little engagement. We created two models for a possible new navigation, and we tested them online and at the library. These tests revealed a clear winner, which we then then fine-tuned. The website’s new spine was complemented by a redesign to make the site more welcoming and easier to read.
Increased engagement and ongoing work
We launched the new Calgary Public Library website in July 2019. We immediately saw an increase in page sessions and session duration. There was also a 40% increase in the number of users exploring digital resources. We have continued our engagement with the CPL, delivering further refinements, including an improved program-booking experience.