Calgary Public Library


Calgary’s new Central Library opened in November 2018 to great acclaim and great hordes of people. As gratifying as the reaction was, the gleaming new building needed a new website that also boasted exceptional design and efficiency. link iconexternal link icon
Key Services
Strategy development
Digital transformation
Experience design
Website design and development
Three screens from the Calgary Public website show event registration, a Pride reading event and the news page.

A new website for a new mission

The CPL needed a digital strategy that supported its new, inclusive vision. It wanted to boost meeting-room bookings, enrolment in library programs and use of digital resources. It needed a site that was easy to use and navigate, built on a flexible CMS that could support the library as it evolved. And it was all needed in 100 days.

A scrollable version of the student web page details available services like free library cards and eResources.

Prototype, test and refine

Our data analysis revealed a site that saw a lot of traffic but little engagement. We created two models for a possible new navigation, and we tested them online and at the library. These tests revealed a clear winner, which we then fine-tuned. The website’s new spine was complemented by a redesign to make the site more welcoming and easier to read.

Three smartphones display Calgary Public Library pages for an author reading, and two screens detailing the free movie-streaming eResource available to library card holders.

Increased engagement and ongoing work

We launched the new Calgary Public Library website in July 2019. We immediately saw an increase in page sessions and session duration. There was also a 40% increase in the number of users exploring digital resources. We have continued our engagement with the CPL, delivering further refinements, including an improved program-booking experience.

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