Open Top Touring

Travel and Tourism

Banff, Alberta has no shortage of tourists and tours. So why did our Pursuit clients dream of creating a new, 90-minute look at the town? Simple: they knew that working with Evans Hunt would bring to life something that modern-day Banff had lost: the charm and sophistication of touring the Rockies 1930s-style. Yowza!

Key Services
Experience design
Digital transformation
Three tourists poke their heads out of the open roof of the touring vehicle to admire the mountain views. The driver-guide, wearing vintage clothes, stands beside the vehicle.A knotted scarf and flat cap.
An illustrated banner reads Open Top Touring and features one of the vintage-inspired vehicles.Three social media ads entice visitors with local stories, breathtaking scenery and adventure.
A bottle of Open Top-branded Elderflower soda stands beside a paper cup bearing an illustration of the vintage vehicle.
An illustrated banner reads Open Top Touring and features one of the vintage-inspired vehicles.

Touring like it’s 1939

Banff is renowned for its scenery and wildlife. Less well known are the explorers, artists and entrepreneurs who made it a paradise for people. We created a brand expression grounded in the written and design language of the 1930s. The expression follows the guest journey from pre-booking research to post-tour gifts and thank-you messages. We provided inspiration for everything from digital ads and a website to social media, merchandise and in-tour treats.

The Open Top Touring brochure features an illustrated cover showing the vintage touring vehicle. The back gives rate information.
A poster for Open-Top tours shows a couple standing beside the vintage touring vehicle while admiring the mountain scenery.

The sky’s the limit

Pursuit launched the Open Top experience when travel was still impacted by COVID-19. But with rave reviews on Tripadvisor and eye-catching cars driving guests around the national park, things picked up quickly. Our brand, which adheres to Pursuit's corporate pillar of always being true to place and, in this case, time is a big part of the experience.