Sky Lagoon

Before Sky Lagoon ever broke ground, our travel/experience client Pursuit looked around. They saw that Icelanders—and the more than two million annual visitors—had a wide range of opportunities to enjoy a dip in water heated by the earth’s core. And they saw what was missing: an opportunity to take people deeper than Instagram moments. So in addition to the power of nature, Sky Lagoon would have to deliver authentic human warmth and the mystery of Icelandic culture.

We began by writing a story based on Sky’s brand pillars and centred around the Icelandic ritual of thermal pools as places where locals go to connect and escape. But that was just the start. We also built a brand expression to lock into Sky’s unique location. It would be crucial in helping guests feel inspired by the brand before they ever floated in the infinity pool or gazed up into a star-brushed night sky.

With an official opening date planned for 2021, we’re still tempting guests with all that Sky Lagoon will offer. The work has attracted the attention of media around the world. We’re confident their reporting and our online tactics will push the brand high on the must-do lists of locked down travelers everywhere.