ATB

Over the years, we’ve helped ATB create content across all its channels and business units. One of our earliest jobs was to create a content strategy to ensure ATB was using the right channels to deliver the right messages to the right audiences (internal and external). It was a great gig because it gave us a close look at all aspects of ATB’s operations.

Subsequent engagements have seen us draw on and further that knowledge. Most significantly, we helped ATB re-envision its business banking experience. We collaborated with internal teams on primary research, rapid design labs and extensive prototyping that we tested with customers. The result was a host of new features that met the changing needs and expectations of those customers.

We drew on our experience-design expertise to help ATB make decisions about its branches. Site visits and extensive interviews with staff and clients led to a detailed understanding of customer journeys and what makes up an exceptional branch experience. We also created a service blueprint and a portfolio of branch formats to guide ATB’s decision-making.