Strategy
It’s not enough to get something out the door. Things have to work for people. To make that happen, you need a carefully thought-out strategy that encompasses all aspects of your operation.
Key services
There’s an easy way to make sure customers are at the centre of everything we do: ask them a ton of questions. All right, so it’s not that easy, but painstaking research is the key to learning how people find you, use you and whether or not they come back.
- Consumer research
- Focus groups
- Stakeholder Engagement
- Market segmentation
- Market sizing
- Ethnography
- UAT/usability testing
Online, no one can hear people scream. But everyone can see them walking away. To keep things peaceful and productive, you need a strategy that lets you meet the needs of users.
- Brand strategy
- Marketing strategy
- Business planning
- Customer experience strategy
You wouldn’t set up your office or store as a labyrinth. Don’t do it with your website, app or ecommerce store. We talk to the people who look to you to make their lives easier and more rewarding. Then we create experiences that deliver on both counts.
- User experience design
- Customer journey mapping
- Audience personas
- Information architecture
- Prototyping
- Service design
The beauty of digital marketing is that you don’t have to wait long to figure out what’s working best. We give clients the tools that let them keep a close eye on their operations to ensure increased traffic, better leads and greater customer retention.
- Measurement and strategy
- KPIs and reporting
- Data visualization
- Segmentation and targeting
- Tracking and optimization
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