Open Top Touring
Travel and Tourism
Banff, Alberta has no shortage of tourists and tours. So why did our Pursuit clients dream of creating a new, 90-minute look at the town? Simple: they knew that working with Evans Hunt would bring to life something that modern-day Banff had lost: the charm and sophistication of touring the Rockies 1930s-style. Yowza!
Key Services
Touring like it’s 1939
Banff is renowned for its scenery and wildlife. Less well known are the explorers, artists and entrepreneurs who made it a paradise for people. We created a brand expression grounded in the written and design language of the 1930s. The expression follows the guest journey from pre-booking research to post-tour gifts and thank-you messages. We provided inspiration for everything from digital ads and a website to social media, merchandise and in-tour treats.
The sky’s the limit
Pursuit launched the Open Top experience when travel was still impacted by COVID-19. But with rave reviews on Tripadvisor and eye-catching cars driving guests around the national park, things picked up quickly. Our brand, which adheres to Pursuit's corporate pillar of always being true to place and, in this case, time is a big part of the experience.
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