FlyOver Canada

While the FlyOver Canada experience is far superior to any typical ride or movie, our clients always want to increase ticket sales—especially in the few weeks prior to summer. Informed by a focused geography and demographics, we reached beyond the familiar guest base with communications tailored to Asian and South Asian families with mid-to-high household incomes in the Vancouver suburbs. As part of a larger segment of new Canadians, they are quick to explore everything Canada has to offer.

Our aha moment came when we learned that guests often reacted to the ride by saying “It makes me proud to be a Canadian!” Through exploration sessions with FlyOver Canada, our creative team captured that overwhelming sense of pride and awe. We turned a feeling into relatable content that would evoke emotion in those who hadn’t even experienced FlyOver Canada—yet.

With the help of Vancouver-area immigration agencies, we treated a group of new Canadians to the ultimate flying ride. A video that captured their experience and reactions was shared on Facebook and programmatic pre-roll videos. In addition, we used Facebook’s ad platform Canvas to give audiences the opportunity to get closer to the FlyOver experience on mobile. We saw immediate results in the first week of the campaign, with a 6% increase in sales compared to the same week in 2016. Overall the campaign, which ran for two months, boasted a 30% increase in revenue compared to the previous year.