CMH Heli-Skiing

CMH runs a business that drops people on mountain peaks with nothing but untracked snow and pristine trails at their feet. This is the stuff of dreams. In contrast, their website was pedestrian. It wasn’t generating new leads and it wasn’t closing deals.

We knew we needed to bring the thrill of heli-skiing alive on the website. Our solution was to “push the awesome” and drop site visitors right into the action to give them a taste of the adventure that awaits. The adrenaline boost was coupled with a streamlined process that guides buyers through their customized package. We used the same booking engine when it came time to revamp CMH’s heli-hiking offerings.

Extensive audience research showed that hikers were not all thrill seekers. Some were casual outdoors people who were more interested in a luxurious vacation. As a result, the Summer Adventure site focuses on the breadth of experiences on offer.

The heli-skiing site launched with great industry feedback and was named Netlify’s Site of the Week. The Summer Adventure site also got glowing reviews. More importantly, CMH saw increased traffic and bookings from both skiers and hikers.