Sky Lagoon

Before Sky Lagoon broke ground, our travel/experience client Pursuit looked around. They saw that Icelanders—and the more than two million annual visitors—had plenty of opportunities to enjoy a dip in water heated by the Earth’s core. But they also saw what was missing: an opportunity to take people deeper than Instagram moments. In addition to the power of nature, Sky Lagoon would deliver authentic human warmth and the mystery of Icelandic culture.

We began by writing a story based on Sky’s brand pillars and centred around the Icelandic ritual of thermal pools as places of connection and escape. But that was just the start. We also built a brand expression to lock into Sky’s unique location. It would be crucial in helping guests feel inspired even before they floated in the infinity pool or gazed up at the night sky.

Sky Lagoon opened in 2021, and was an immediate success with locals and international travellers. Our online tactics are tempting guests and gaining the attention of media around the world. It's a combination that has pushed Sky Lagoon high up the must-do lists of adventurous travellers.