DIRTT

DIRTT is a highly innovative company. So innovative in fact, that they were having a hard time actually articulating to the public what it is they did. DIRTT, which stands for “Do It Right This Time,” is all about sustainable interior construction with the help of technology and a passionate, knowledgeable team. What began as an ask to create a digital strategy that would enable them to properly communicate their brand and value proposition, quickly turned to a conversation about their primary digital resource—the DIRTT website.

Through various research methods, from stakeholder to partner and end-user research, we confirmed what everyone already kind of knew—where DIRTT lives is uncharted territory, which is partially why very little language had been developed around how to express their value. We pushed into different verticals like design, architectural, and technological firms for inspiration, and kicked off the project with a Google Ventures Design Sprint. We got to the bottom of the “what” and “why” of DIRTT, ensuring each element of what would eventually become the homepage was infused with DIRTT’s culture.

In the end, we were able to help DIRTT in their mission to democratize design through a top notch user experience, beautifully vivid imagery, and universal language.