Unearthing a more engaging online experience.

Trican Well Services Website Redesign
01

Year

2015

Client

Trican Well Services

Challenge

Revealing a deeper skill set.

On the surface, Trican is like every other global well service company. So when we were challenged with redesigning their website, we set out to create a deeper online experience that not only showcased what Trican does but demonstrated how they do it differently than anyone else.

Main Insight
02

Audience

Keep the ideas flowing.

We started our redesign by auditing 800 pages of content to decide which pages had value to Trican’s audience and which pages felt like a rambling phone call with grandma. After a lot of coffee, reading and debate, we cut the site down to a lean mean 300 pages and got to work on the rest of redesign.

Keep the ideas flowing.
04

Highlights

Created to connect.

To capture Trican’s focus on innovation, we used a three-dimensional rendering of an oilfield as a way to navigate through all of Trican’s services. This unique navigation element was complemented by a series of innovative features including a briefcase-function that allowed users to easily save areas of interest and a robust content management system. Sometimes drilling deeper into a brand is the best way to take it new heights.

Created to connect.
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