Taking the festival experience beyond the big screen.

CIFF - Campaign
01

Year

2013-present

Client

Calgary International Film Festival

Challenge

Over a decade of putting smiles on the faces of film fanatics.

The Calgary International Film Festival (CIFF) has been a mainstay of Calgary’s film and arts scene since 2000. After over a decade of putting smiles on the faces of film fanatics across the city, CIFF wanted to expand its audience by creating a festival experience that appealed to the casual fan as much as the connoisseur.

Main Insight
02

Audience

A cast of thousands.

At a film festival the shared experience of the audience is as important as the films themselves, so we positioned CIFF as a festival where the audience is the star of the show.

A cast of thousands.
04

Highlights

Lights, camera, interaction.

The most notable feature of our campaigns is their full integration across all media. From digital and social to swag, cinematic trailers and guerilla craziness, every element hangs together like grips at a craft services table. It makes for a comprehensive, immersive and eye-catching experience every season.

Lights, camera, interaction.
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